This guide describes how franchise companies can sell more franchises by developing and communicating a more compelling marketing story. Sophisticated franchise companies understand the direct relationship between effective franchise marketing and its positive effect on unit-level sales, and profitability.
In turn, these companies successfully leverage the ‘marketing story’ during the franchise sales process. The guide also provides a roadmap to franchisors of all sizes on how to build a more compelling marketing story to help sell more franchises while simultaneously improving profitability and shareholder value at both the franchisor and franchisee levels.
The guide was authored by Louie Beaupre - a thirty year franchise veteran who served as Chief Marketing Officer, and later as Chief Operating Officer of a Denver-based international franchise company. Prior to that he was a leading producer for a franchise consulting-brokerage company. He holds a Bachelor of Science in Business Administration and MBA. He currently works as a Franchise Strategic Consultant for Parallel Path.Download the Guide Now
Parallel Path is a full service digital agency headquartered in Boulder, Colorado. We are a group of franchise industry leaders and digital marketers that understand the challenges of operating a franchise network. We’ve partnered with franchise clients for over a decade in implementing corporate managed marketing fund best practices to dramatically improve marketing investment efficiency and results. Our clients enjoy increased customer awareness, acquisition, and retention - sustainable competitive advantages.